Dana Runyon, a mother of three and one of the visionary founders of Stickerbeans, has reinvigorated the world of collectible stickers with her dazzling rhinestone creations. These sought-after stickers have become a cultural phenomenon at sleepaway camps, captivating young girls nationwide. Dana's background in event planning, combined with her creative spirit and the talents of her partner Kim, has propelled Stickerbeans into a beloved brand with a cult following and ambitious plans for widespread success.
Their collaborations with esteemed brands like Love Shack Fancy, Baked by Melissa, and Care Bears highlight their innovative spirit and commitment to quality. Through their business, Dana and Kim are dedicated to giving back, supporting various causes, and spreading joy to children everywhere with their sparkling creations.
Join us as we delve into the world of entrepreneurship, dedication, and determination, as Dana shares how her unique idea has led to over 3 million stickers sold and counting!
Prior to launching a sticker empire, what industry were you in?
I worked as an event planner at Calvin Klein before my life as a stay at home mom of 3 boys.
How did you get the idea to design and launch a new type of sticker?
My partner Kim and I were creative spirits who were dabbling in different camp-themed ideas.
At the time there was a very expensive, trendy, Swarovski embellished accessory/wall art that we loved. I said we should try and make a collectible sticker with this vibe… and there you go.
What would be a dream collaboration for your brand?
Disney
What has been your favorite highlight for your brand?
Giving Back – especially after 10/7
Most popular sticker?
Where do you see your brand in 5 years?
EVERYWHERE
How have you used social media to grow your brand?
It’s a challenge but I’m trying to show my “face” as awkward as that might sound to let people see that we are moms who love stickers not a corporate giant.
I include one of your stickers in every letter I send to my daughter at camp, did you have any inkling they’d be so popular at sleepaway camps?
Well, 8 years ago we say the obsession started. We didn’t know that StickerBeans would become a right of passage, particularly for young girls who start their sleepaway journey. It’s an honor honestly.
Being such a busy woman, what are some things you do to destress/decompress?
Truth be it – I work 24/7. I love it. StickerBeans has become my 4 th child and I don’t resent the time I give it. There is nowhere I’d rather be (other than a beach with my family) lol.
Favorite movie?
The Notebook
Favorite TV show?
Game of Thrones (weird I know)
Favorite family vacation spot?
I’m happy literally anywhere with my family (which by the way includes my sister/brother in law and niece/nephews – we have an extended immediate family) But St. Barths sounds nice.
If you could spend one day all by yourself doing whatever you wanted, what would you do?
I’d check into a hotel room, order room service, watch movies and SLEEP.
What’s your go to baby gift?
I’m not really there yet – I guess a pretty picture frame??
Best gift you’ve ever received?
A meaningful Bulgari necklace from my Mother-in-law who I loved very much.
Favorite snack you always have on hand?
Popcorn
What’s a trend you are loving right now?
I love a good high waisted jean
What are you eyeing for Fall?
A Celine evening bag
Favorite follow on IG?
NO DOUBT – @FAMOUSMISSPEACHES
Favorite Worthy Threads piece?
I’m a sucker for a good hoodie. Yours are amazing.
